Understanding the Sunshine Law
The main purpose of the law is to provide patients with enhanced transparency into the relationships their health care providers have with life science manufacturers, including medical technology companies.
The Sunshine Law requires that payments and transfers of value made by life science manufacturers to “Physicians” and “Teaching Hospitals” be reported.
Under the Sunshine Law, “physicians” include doctors of medicine and osteopathy, dentists, podiatrists, optometrists and licensed chiropractors.
To learn more about The Sunshine Law, read our brochure.
AdvaMed supports appropriate disclosure of relationships between medical technology companies and physicians. Our member companies recognize that strong ethical standards are critical to ensuring appropriate collaboration between the medical device industry and health care professionals to produce the world’s most advanced medical technologies.
Physicians provide valuable recommendations on how to improve the safety and functioning of existing devices and offer ongoing consulting to furnish expert technical assistance and feedback to companies in the development and refinement of those improvements.
In short, physician expertise, feedback, and experience are critical to ongoing advances and innovations in medical technology. Our Sunshine Implementation Working Group – including 107 compliance professionals – develops policy recommendations to develop clear rules and definitions to facilitate a common approach by manufacturers. By seeking to ensure that collected data is meaningful and consistent with the legislative intent and policy objectives, our Working Group encourages physicians and teaching hospitals to participate ethically in bona fide collaborations that fuel medical device innovation and improve patient care.
Partners for Healthy Dialogues
AdvaMed is a partner in Partners for Healthy Dialogues, a collaboration between health care providers, biopharmaceutical and medical technology organizations to demonstrate the value of interactions between physicians and these organizations and to provide clear, helpful information to patients, health care professionals, and medtech professionals. AdvaMed’s President and CEO, Stephen J. Ubl, emphasizes industry’s commitment to Sunshine and ethical collaborations here.
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