JUST RELEASED! Explore AdvaMed®’s latest report on the policy, advocacy, and progress shaping medtech and patient access.
TheAdvaMed® Code of Ethics is the medtech industry’s gold standard for ethical business practices. It helps companies collaborate responsibly with health care professionals (HCPs) to benefit patients, upholding integrity, innovation, and respect.
The Guide
Learn the foundational principles of the Code.
The Certification
Formally adopt the Code and earn the Certification Logo (2024–2026).
The Training
Interactive online training that equips your team to apply the Code every day.
The People
Anyone in medtech—sales, marketing, clinical, or compliance.
Industry Facts
Millions of patients’ lives are improved every day because of advancements in medical technology. Medical technology companies strive to innovate and develop the best tools to diagnose and treat patients. Discover the true impact of our industry.
Hot Topic
AdvaMed® is collaborating with leaders and medtech champions from both parties in both houses of the 119th Congress on our top medtech priorities to foster greater medical innovation and expand access to medical technologies.
Latest Research
Our experts are continually conducting new and valuable research for the medtech industry.
Key Events
Explore AdvaMed®’s event lineup—designed for members and nonmembers to connect, collaborate, and stay current on the latest medtech trends.
Explore AdvaMed’s 2026 Commercial Sponsorships Benchmarking report, summarizing member compliance policies and industry trends across the medical technology sector.
In From Mechanical Precision to Software Intelligence, Kearney explores how MedTech companies can learn from the automotive industry’s shift to software-defined platforms. The article examines how connected devices, AI-enabled services,…
The State of Logistics 2026 report examines how structural volatility, geopolitical disruption, AI adoption, sustainability requirements, and shifting market dynamics are transforming global logistics. Kearney outlines the key trends shaping…
Explore AdvaMed’s Q2 2026 Report to see how advocacy, member engagement, and policy progress are advancing innovation and strengthening the medtech industry.
Kevin Lobo, Chairman and CEO, Stryker“As an AdvaMed® member, Stryker has benefited tremendously from the access we have to so many resources.”
Tracy MacNeal, President & CEO, Materna Medical“We’ve had access to issues and networks in regulatory, health economics and fiscal policy that we would never have had as an independent medical device company.”
Martha Shadan, President & CEO, Miach Orthopaedics“The opportunities to engage, learn and stay informed through membership in AdvaMed® is invaluable to us as a start-up organization.”
AdvaMedDx® is the world leader in advocating for health care policies that support diagnostic testing through robust innovation, timely regulatory approval, appropriate payer coverage, payment rates commensurate with impact on care, and rapid adoption of new, safe and effective diagnostic tests.
Dedicated to the needs of smaller medical technology companies, AdvaMed Accel® works to ensure the voice of small pioneering and entrepreneurial companies is heard by policymakers.
AdvaMed Digital Health Tech™ promotes the critical role of data and digital medical technologies in improving patient care. The Center provides digital medical technology companies opportunities to explore sector trends, challenges, and opportunities; network with and learn from peers; and shape public policy positions to advance digital medical technology contributions to health care.
AdvaMed®’s newest division — Medical Imaging – represents the world’s largest, leading companies that are providing healthcare professionals with the ability to screen, diagnose, treat, and monitor patients by providing accurate, detailed images.
MedtechVets helps veterans find meaningful employment in the medical technology industry. Sponsored by AdvaMed®, this nonprofit bridges the gap for veterans by providing personalized career transition services, mentorship, career development guidance, and industry networking.
Join over 500 medical technology companies as a member of one of the most effective trade associations in Washington, D.C.