AdvaMed® Patient Engagement Initiative

To support enhanced patient centricity in the medical technology community, AdvaMed® created a program to provide training, support and advice so its members can further their own patient engagement programs. AdvaMed® retained the expertise of seasoned patient engagement professionals who work alongside AdvaMed® staff to:

Goals

• Increase member involvement in patient engagement.
• Build member capabilities in patient engagement.
• Measure member success in:
  • Increasing patient access to new technologies;
  • Meeting regulatory and market access challenges;
  • Advancing health equity;
  • Promoting employee engagement and a patient-focused culture.

Programming

• Patient Engagement Initiative Exchanges: Facilitated members-only group discussions and support sessions to share best practices for increasing patient engagement.

• Training webinars: Focused on deep-dive, practicum-based approaches to patient engagement implementation.
  • Early Product Development – Improving Products with Patient Input.
  • Patient Advocacy – The Power of the Patient Voice.
• 1:1 Member coaching: Participating AdvaMed® members can enroll in a 1:1 coaching opportunity to work directly with AdvaMed®’s patient engagement expert to develop catered solutions to each company’s unique patient engagement opportunities

• MedTech Patient Engagement Workshop – October 14, 2024 – 2:30 PM EDT Toronto, Canada

• Patient Engagement Toolkit: Production of an exclusive toolkit that AdvaMed® members can use in implementing their patient engagement programs. 

Benefits of Patient Engagement

AdvaMed® Company representatives have already shared some examples of how they believe patient engagement can:

• Help answer questions about patient needs.
• Improve efficiencies in product development (especially clinical trial design).
• Improve employee engagement and connection to the company’s higher purpose (helping patients!).
• Help in developing relationships with various customers (including physicians, hospitals).
• Improve the patient experience.
• Help with increasing patient access to improved products.